Guinness x Premiere League
*
Guinness x Premiere League *
photo campaign and OOH
Starting with just a basic stock image of a fields, the whole essence of the image was built from scratch. All of the walls and flooring you see, the sky and second level of the the stands are composited in. With a touch of gradient lighting, the iconic Guinness glass and foam shape takes centerstage in this campaign.
constructed for 4×5
constructed for 16×9
constructed for 4×3
